Add customers to workflows

Who can use this feature?

Workflows are pre-built workflows that automatically assign new tasks, send personalized emails, and update field values. When a customer qualifies for a workflow, typically based on custom criteria, Catalyst applies the automated actions and branching logic defined in the workflow. If the workflow creator allowed manual entry, you can add customers to a workflow on-the-fly—even if the customer doesn't meet the workflow entry criteria.

Admins can configure workflows for your Catalyst instance in settings.

Manually add a customer to a workflow

  1. Open the object-level view (account, opportunity, contact, or additional).
  2. From the top bar, click the + > Add to workflow.

    Alternatively, you can find this menu from a record within a segment module or a signals pop-up.

    The Add to Workflow screen appears. Any workflows applied to the selected record in the last 30 days are listed in the workflow history section.

  3. Click to select a workflow to apply.
    Only enabled workflows that are available for the selected object, not currently running for the selected record, and that allow manual entry appear in the list. 
  4. Click Add.

    The workflow branching logic begins. Workflows run every 15 minutes; it may take several minutes for actions to be created.

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